BMW X6 vs Genesis GV80 Coupe Australia: Which Luxury SUV Should You Buy?

The Australian luxury SUV market has become increasingly competitive, and two vehicles that deserve serious attention are the BMW X6 and Genesis GV80 Coupe. Both combine striking coupe-inspired styling with premium interiors, powerful engines and advanced technology. However, they offer noticeably different ownership and driving experiences.

The BMW X6 has established itself as one of the most recognisable luxury SUV coupes on Australian roads. It delivers impressive performance, confident handling and the prestige associated with BMW's sporting heritage.

Meanwhile, the Genesis GV80 Coupe represents an increasingly compelling alternative. With its sophisticated cabin, generous standard equipment and competitive pricing, the Korean luxury SUV challenges the assumption that buyers must choose an established European brand for a truly premium experience.

But which one should you actually buy?

In this comprehensive BMW X6 vs Genesis GV80 Coupe Australia comparison, we'll examine everything from pricing and engine performance to fuel consumption, interior comfort, reliability, practicality and long-term ownership costs.

BMW X6 vs Genesis GV80 Coupe: Quick Comparison

Before exploring the details, let's compare the BMW X6 xDrive40i with the Genesis GV80 Coupe 3.5T AWD, two closely matched petrol-powered versions.

Figures are based on Australian-market specifications. Pricing, equipment and technical details can vary by model year and variant.

At first glance, the BMW X6 has a slight performance advantage, while the Genesis delivers more luggage space and a particularly attractive luxury equipment package.

However, specifications alone don't tell the whole story.

BMW X6 vs Genesis GV80 Coupe Price in Australia

Price is one of the most important differences between these luxury SUVs.

BMW X6 Australian Pricing

The BMW X6 range includes several variants aimed at different driving preferences and budgets.

Indicative 2026 Australian prices before on-road costs include:

The xDrive30d offers strong diesel torque and better fuel efficiency, while the xDrive40i provides a refined balance between performance and everyday usability.

For drivers wanting considerably more power, the M60i features a twin-turbocharged V8. The X6 M Competition sits above the regular range as the high-performance flagship.

Genesis GV80 Coupe Australian Pricing

The Genesis GV80 Coupe generally costs less than an equivalent BMW X6.

Indicative Australian pricing for recent 2026 versions includes:

The exact price can change with model-year updates, options and dealer offers.

Even so, the Genesis typically provides a noticeable initial saving compared with the BMW X6 xDrive40i.

Which SUV Offers Better Value?

If we're evaluating value for money, the Genesis GV80 Coupe is extremely competitive.

Buyers receive a powerful twin-turbo V6, premium interior materials, extensive technology and numerous comfort features without necessarily paying extra for expensive optional packages.

The BMW X6 justifies its higher price through its driving character, recognised badge, extensive model range and established luxury-market reputation.

Price winner: Genesis GV80 Coupe.

Exterior Design: Sporty BMW or Elegant Genesis?

Both vehicles use the increasingly popular SUV coupe formula, combining a raised driving position with a sloping roofline.

However, their styling approaches are quite different.

BMW X6 Exterior Design

The BMW X6 looks aggressive, athletic and unmistakably sporty.

Its distinctive features include:

• A prominent BMW kidney grille.
• Sharp LED lighting.
• Muscular wheel arches.
• A sloping coupe-style roofline.
• Sporty front and rear bumper designs.
• Large alloy wheels.
• A broad, planted road presence.

The X6 has a more performance-focused appearance, especially in M Sport and M60i configurations.

It's a vehicle designed to attract attention, and its proportions communicate power even when parked.

Genesis GV80 Coupe Exterior Design

The Genesis takes a more elegant approach.

Its distinctive front grille, split lighting elements and smooth body contours create a sophisticated appearance.

Important design characteristics include the coupe-style roofline, distinctive rear spoiler, large alloy wheels and carefully integrated rear styling.

The Genesis doesn't rely on the same aggressive visual language as the BMW.

Instead, it combines sporty proportions with a more restrained luxury identity.

Which Looks Better?

This largely depends on personal preference.

If you want an SUV that looks powerful and athletic, the BMW X6 will probably appeal more.

If you prefer distinctive, sophisticated styling without following the traditional German luxury formula, the Genesis GV80 Coupe is an excellent alternative.

Design verdict: BMW for sportiness; Genesis for elegance.

Engine Performance and Acceleration

Performance is a major consideration when choosing between these vehicles.

Both offer powerful engines, but BMW provides considerably more variety.

BMW X6 Engine Options

Australian buyers can choose from several engines.

BMW X6 xDrive30d

The xDrive30d uses a 3.0-litre turbocharged six-cylinder diesel engine supported by mild-hybrid technology.

Its key characteristics include strong low-speed torque, relaxed highway performance and comparatively low fuel consumption.

The combined drivetrain output is approximately 219 kW and 670 Nm, with acceleration from 0 to 100 km/h taking around 6.1 seconds.

For Australian drivers covering long distances, this is an appealing configuration.

BMW X6 xDrive40i

The xDrive40i features a 3.0-litre turbocharged inline-six petrol engine with 48-volt mild-hybrid assistance.

It produces up to 280 kW and accelerates from 0 to 100 km/h in approximately 5.4 seconds.

We particularly like the balance this engine provides between refinement, power and everyday driving comfort.

It's arguably the most balanced petrol X6 for buyers who don't need V8 performance.

BMW X6 M60i

For drivers seeking significantly stronger acceleration, the M60i is an exciting option.

Its 4.4-litre twin-turbo V8 produces approximately 390 kW and 750 Nm.

Acceleration from 0 to 100 km/h takes around 4.3 seconds.

That's exceptionally quick for a large luxury SUV.

Genesis GV80 Coupe Engine

The Australian Genesis GV80 Coupe uses a 3.5-litre twin-turbocharged V6 petrol engine.

It produces:

• 279 kW of power.
• 530 Nm of torque.
• Eight-speed automatic transmission.
• All-wheel drive.
• Approximately 5.7-second acceleration from 0 to 100 km/h.

On paper, its performance is remarkably close to the BMW X6 xDrive40i.

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The Genesis delivers strong acceleration and effortless overtaking ability, making it suitable for Australian highways and everyday urban driving.

However, it doesn't offer a direct equivalent to the V8-powered BMW X6 M60i in the Australian range considered here.

Performance Verdict

The BMW X6 wins when performance is the priority.

Its inline-six engine is slightly quicker than the Genesis V6, while the M60i provides an entirely different level of acceleration.

Nevertheless, the Genesis has more than enough performance for most drivers.

Performance winner: BMW X6.

BMW X6 vs Genesis GV80 Coupe Fuel Consumption

Fuel economy can make a significant difference when owning a large luxury SUV in Australia.

Both vehicles are relatively heavy, and their powerful engines require considerable fuel.

The official combined consumption figures are:

These are laboratory-based figures rather than guarantees of real-world consumption.

Fuel Costs Over 15,000 Kilometres

Let's calculate annual consumption for an Australian driver travelling approximately 15,000 kilometres.

We'll use an illustrative fuel price of $2.00 per litre. Actual petrol and diesel prices vary by location and date.

The BMW X6 xDrive40i could use approximately 390 fewer litres annually than the Genesis under these assumptions.

That represents an illustrative annual saving of $780.

Actual costs will differ because diesel and premium petrol prices are not necessarily identical.

Which Is Better for Australian Highway Driving?

The BMW X6 xDrive30d is particularly attractive for frequent long-distance journeys.

Its diesel engine provides abundant torque at lower engine speeds, making highway cruising and overtaking feel effortless.

The X6 xDrive40i is also relatively efficient for its performance level.

The Genesis delivers excellent power but generally consumes more fuel.

Fuel economy winner: BMW X6, particularly the xDrive30d.

Interior Luxury and Cabin Quality

Interior quality is an area where the Genesis GV80 Coupe makes an especially strong impression.

Both vehicles feel premium, but their cabin philosophies differ.

BMW X6 Interior

Inside the BMW X6, the focus is on the driver.

The dashboard features BMW's curved digital display, combining instrumentation and infotainment into a modern interface.

Depending on specification, features include premium upholstery, power-adjustable seating, ambient lighting, a sophisticated climate-control system, wireless smartphone connectivity and premium audio.

The driving position is excellent, with controls arranged around the driver.

However, some buyers may find that certain desirable luxury features are linked to optional packages or higher specifications.

Genesis GV80 Coupe Interior

The Genesis GV80 Coupe places greater emphasis on comfort and visual luxury.

A standout feature is its large 27-inch integrated OLED display, creating a clean, modern dashboard presentation.

Other notable equipment includes:

• Premium leather-appointed interior surfaces.
• Heated and ventilated front seating.
• Bang & Olufsen premium audio with 18 speakers.
• Head-up display.
• Wireless phone charging.
• Panoramic sunroof.
• Ambient interior lighting.
• Electronic suspension control.
• Advanced driver-assistance systems.

The Genesis interior has a relaxed, sophisticated atmosphere that makes longer journeys feel particularly comfortable.

Which Has the Better Interior?

The BMW offers a more driver-focused environment.

The Genesis feels especially luxurious for the price, with strong standard equipment and attractive materials.

For buyers prioritising interior comfort rather than sporty character, we would give the Genesis a slight advantage.

Interior luxury winner: Genesis GV80 Coupe.

Ride Comfort and Driving Experience

Luxury SUVs must balance comfort and handling, but achieving both isn't easy.

BMW X6 Driving Experience

The BMW X6 prioritises driving engagement.

Its steering, suspension tuning and all-wheel-drive system give it a confident feel on winding roads.

Compared with many large SUVs, the X6 feels responsive and controlled.

In everyday driving, its advantages include accurate steering, strong acceleration, reassuring highway stability and impressive body control.

However, larger wheels and sportier suspension configurations can produce a firmer ride over uneven surfaces.

That's worth considering on Australian roads with damaged bitumen or rough urban streets.

Genesis GV80 Coupe Driving Experience

The GV80 Coupe focuses more heavily on smoothness and refinement.

Its electronically controlled suspension contributes to a comfortable driving experience, while the powerful V6 provides effortless acceleration.

The cabin is designed to feel quiet and relaxed, particularly during highway cruising.

Although the Genesis includes Sport and Sport+ driving modes, its overall personality is generally less aggressive than the BMW's.

Which Is More Comfortable?

For a driver who enjoys corners and responsive handling, the BMW X6 is likely to be more rewarding.

For somebody who spends more time commuting, travelling with passengers or taking long motorway journeys, the Genesis is especially appealing.

Driving dynamics winner: BMW X6.

Relaxed cruising comfort: Genesis GV80 Coupe.

Dimensions, Rear Seat Space and Practicality

Although both vehicles feature coupe-inspired styling, they're still large SUVs capable of carrying five passengers.

Here is how their dimensions compare.

The BMW is slightly wider, whereas both vehicles have very similar overall lengths.

These dimensions make either SUV substantial when navigating narrow urban parking spaces.

Rear Passenger Comfort

Despite their sloping roofs, both vehicles offer useful second-row accommodation.

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The BMW provides comfortable seating for adults, although taller passengers should check headroom before buying.

The Genesis also delivers generous rear legroom, with its comfortable seating making it a good option for families and executives.

As with any coupe-style SUV, the roofline can influence headroom and access compared with a conventional upright SUV.

We recommend testing the rear seats with your usual passengers rather than relying exclusively on dimensions.

Boot Space Comparison

The Genesis GV80 Coupe offers approximately 644 litres of luggage capacity, compared with the BMW X6's 580 litres.

On the published figures, the Genesis has the advantage.

However, boot measurement methods and the shape of the luggage compartments can differ, so the headline numbers don't necessarily describe how easily large suitcases or bulky items will fit.

The sloping tailgate also affects how taller cargo can be loaded.

Practicality winner: Genesis GV80 Coupe for quoted standard boot space.

Towing Capacity in Australia

For Australian buyers who occasionally tow a boat, trailer or caravan, towing capability may influence the decision.

The BMW X6 has an advantage in maximum rated braked towing capacity.

These figures are subject to the exact vehicle specification, approved towing equipment and applicable weight limits.

The BMW's higher figure makes it a more flexible choice for buyers with heavier trailers.

However, maximum towing capacity should never be considered in isolation.

You also need to check the vehicle's gross vehicle mass, gross combination mass, towball download and available payload.

A vehicle rated to tow 3,500 kg won't necessarily be able to carry a full passenger load and heavy luggage simultaneously while towing at its maximum limit.

Towing winner: BMW X6.

Technology and Infotainment Comparison

Both manufacturers offer modern digital technology, but they approach infotainment differently.

BMW X6 Technology

The BMW X6 uses BMW's iDrive infotainment ecosystem.

Its strengths include a sophisticated digital instrument display, connected vehicle functionality, navigation, smartphone integration and configurable driving information.

The system offers considerable functionality, although new users may need time to become familiar with its menus.

BMW also integrates numerous vehicle settings into its digital interface.

Genesis GV80 Coupe Technology

The Genesis makes its technology especially visible with the 27-inch OLED display.

This integrated screen gives the dashboard a striking, minimalist appearance.

The Genesis also offers features such as a head-up display, premium audio and advanced camera-based driver assistance.

Its interface prioritises a luxurious presentation and everyday convenience.

Technology Verdict

Both SUVs are technologically advanced.

BMW provides a mature infotainment system with extensive driver-oriented functions.

Genesis offers a particularly impressive visual presentation and excellent standard equipment.

For buyers focused on cabin technology and value, the Genesis may feel more compelling.

BMW X6 vs Genesis GV80 Coupe Safety

Safety is an important consideration when purchasing a premium family vehicle.

Both SUVs offer sophisticated active safety systems, although the exact equipment depends on variant and model year.

BMW X6 Safety Features

Depending on configuration, available safety technology includes forward collision warning, automatic emergency braking, lane departure assistance, blind-spot monitoring, parking assistance and adaptive cruise control.

The X6 also benefits from electronic stability systems and BMW's intelligent all-wheel-drive technology.

Genesis GV80 Coupe Safety Features

The Genesis offers a comprehensive safety package, including features such as:

• Forward Collision-Avoidance Assist.
• Blind-Spot Collision-Avoidance Assist.
• Lane Keeping Assist.
• Lane Following Assist.
• Highway Driving Assist.
• Surround-view camera technology.
• Remote Smart Parking Assist.
• Multiple airbags.

The Australian GV80 Coupe specification includes ten airbags.

Which Is Safer?

Both vehicles offer impressive active safety technology.

However, we wouldn't automatically declare one safer based solely on the quantity of equipment.

Independent crash-test applicability, system calibration, driver visibility and actual crash performance should all influence the decision.

Buyers should also confirm whether a published safety rating specifically covers the exact coupe variant they are considering.

Reliability: BMW X6 or Genesis GV80 Coupe?

Reliability is a particularly interesting aspect of this comparison.

Both vehicles use sophisticated engines, advanced electronics and complex suspension systems.

That means maintenance and repair costs can be significant once the manufacturer's warranty expires.

BMW X6 Reliability

BMW has considerable experience producing powerful turbocharged engines and sophisticated all-wheel-drive SUVs.

The X6 xDrive40i's six-cylinder engine is generally well regarded for its combination of performance and refinement.

However, long-term ownership can involve expensive maintenance, especially as mileage increases.

Potential areas requiring attention over time include cooling-system components, suspension parts, electronic equipment, oil leaks and turbocharger-related components.

These are general inspection considerations rather than guaranteed faults affecting every vehicle.

The V8-powered versions may also bring higher maintenance and repair expenses because of their more complex and performance-oriented powertrains.

Genesis GV80 Coupe Reliability

Genesis benefits from the engineering resources of Hyundai Motor Group.

Its 3.5-litre twin-turbocharged V6 provides strong performance, but it remains a complex engine with multiple systems that require proper servicing.

Potential long-term expenses may involve cooling-system maintenance, suspension components, electronic features and turbocharged-engine repairs.

Importantly, the GV80 Coupe is a relatively recent model, so there is less extensive long-term Australian ownership data than for the BMW X6.

We should therefore avoid assuming that the Genesis will automatically be more reliable.

Which Is More Reliable?

At present, there isn't enough equivalent long-term data to confidently establish the Genesis GV80 Coupe as more reliable than the BMW X6.

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BMW has a longer established history with the X6, while Genesis offers an attractive ownership support package.

If you're planning to keep either vehicle for ten years or more, maintenance history, servicing costs and the condition of the individual car will matter significantly.

Warranty and Servicing Costs in Australia

Ownership packages are a major consideration when comparing luxury vehicles.

BMW X6 Warranty and Servicing

BMW Australia provides a five-year, unlimited-kilometre new-car warranty.

Scheduled maintenance is managed through BMW's service system, and buyers can purchase a BMW Service Inclusive package to help manage servicing expenses.

A five-year/80,000 km Service Inclusive Basic package for the X5/X6 has been advertised at approximately $3,570.

The package covers specified scheduled maintenance rather than every possible repair or wear-related expense.

Owners should confirm current pricing and package eligibility when purchasing.

Genesis GV80 Coupe Warranty and Servicing

Genesis Australia also provides a five-year, unlimited-kilometre warranty for eligible privately used new vehicles.

Importantly, Genesis includes complimentary scheduled servicing for eligible new vehicles, subject to time and distance limitations.

For the turbocharged GV80 Coupe, the standard offer covers up to five years or 50,000 kilometres, whichever comes first.

Genesis also provides roadside assistance and access to its ownership concierge services, subject to eligibility and location restrictions.

Its vehicle collection and return service can be especially convenient for owners who live within supported metropolitan service areas.

Which Is Cheaper to Maintain?

Over the first five years, the Genesis has a clear advantage in included scheduled servicing.

The BMW may require an additional servicing package or separate maintenance payments.

However, long-term ownership expenses will also depend on tyre replacement, insurance, brakes, depreciation and unexpected repairs.

Servicing value winner: Genesis GV80 Coupe.

Resale Value and Depreciation

Depreciation can be one of the largest expenses associated with owning a luxury SUV.

The BMW X6 benefits from strong brand recognition, an established used-car market and considerable familiarity among Australian buyers.

These factors may make it easier to find interested buyers when the time comes to sell.

However, luxury BMWs can still experience substantial depreciation, particularly expensive performance versions.

The Genesis GV80 Coupe may attract buyers seeking an alternative luxury SUV, but the brand has a smaller presence in Australia's used-car market.

That could potentially affect resale demand and the time needed to sell the vehicle.

Nevertheless, the Genesis's lower initial purchase price may help offset some depreciation in dollar terms.

We wouldn't assume that either vehicle will retain a specific percentage of its original value without comparing current, like-for-like used-car prices.

BMW X6 vs Genesis GV80 Coupe: Pros and Cons

BMW X6 Advantages

• Strong engine selection, including a diesel option.
• Excellent performance and handling.
• More powerful V8 variants available.
• Better official fuel economy in comparable six-cylinder versions.
• Higher maximum braked towing capacity.
• Established luxury brand recognition.
• Sporty driving experience.

BMW X6 Disadvantages

• Higher purchase price.
• Optional equipment can increase costs.
• Potentially expensive maintenance outside warranty.
• Firmer ride in sportier specifications.
• Less quoted boot space than the Genesis.

Genesis GV80 Coupe Advantages

• Competitive Australian pricing.
• Luxurious and distinctive interior.
• Extensive standard equipment.
• Powerful twin-turbo V6.
• Larger quoted boot capacity.
• Complimentary scheduled servicing within eligibility limits.
• Refined and comfortable driving experience.

Genesis GV80 Coupe Disadvantages

• Higher official fuel consumption than the six-cylinder BMW petrol and diesel models.
• Smaller Australian retail and service footprint.
• Limited engine choice.
• Less established long-term resale history.
• Lower maximum rated towing capacity.
• Fewer long-term ownership records specific to the Coupe.

Which Luxury SUV Is Better for Australian Roads?

Australia presents some unique driving conditions, from congested city traffic to long-distance highway journeys.

The better vehicle depends heavily on how and where you drive.

Best for Sydney and Melbourne City Driving

For frequent commuting, both vehicles are large enough to require care in narrow car parks and crowded streets.

The Genesis's comfortable suspension, luxury interior and advanced parking technology make it particularly appealing for daily use.

However, the BMW X6 xDrive40i offers better official fuel consumption and a responsive driving experience.

Best for Long Australian Highway Trips

For drivers frequently travelling between cities, the BMW X6 xDrive30d is a particularly attractive option.

Its diesel torque, long-distance efficiency and comfortable cruising ability make it well suited to extended journeys.

The Genesis is also an excellent highway vehicle, particularly if passenger comfort is the priority.

Best for Driving Enthusiasts

The BMW X6 is the stronger choice.

Its steering response, handling balance and broad range of powerful engines provide a more engaging driving experience.

The M60i is especially appealing for buyers seeking high performance.

Best for Luxury and Value

The Genesis GV80 Coupe wins this category.

It delivers premium materials, impressive technology and generous equipment at a lower purchase price.

For buyers who value interior luxury more than badge recognition, the Genesis deserves serious consideration.

Is the Genesis GV80 Coupe a Better Buy Than the BMW X6?

For many Australian buyers, the Genesis GV80 Coupe may represent better overall value.

It offers a powerful engine, sophisticated styling, luxurious cabin and attractive ownership benefits at a price below the comparable BMW X6.

However, the BMW X6 remains an excellent choice for drivers who prioritise performance, handling and engine variety.

The X6 xDrive40i is particularly compelling because it delivers almost identical power to the Genesis while offering quicker acceleration and better official fuel efficiency.

Meanwhile, the Genesis provides an impressive interior and a more generous included servicing package.

The deciding factor is whether you value the overall ownership package or the driving experience more.

Frequently Asked Questions

1. Is the Genesis GV80 Coupe cheaper than the BMW X6 in Australia?

Yes. The Genesis GV80 Coupe generally has a lower starting price than the BMW X6. Indicative 2026 Australian pricing places the Genesis GV80 Coupe Signature at approximately $137,500 before on-road costs, compared with around $150,400 for the BMW X6 xDrive40i M Sport. Prices vary depending on model year, specification and dealer offers.

2. Is the BMW X6 faster than the Genesis GV80 Coupe?

Yes, the BMW X6 xDrive40i accelerates from 0 to 100 km/h in approximately 5.4 seconds, compared with around 5.7 seconds for the Genesis GV80 Coupe 3.5T. More powerful BMW X6 versions, particularly the M60i, deliver considerably quicker acceleration.

3. Which is more fuel-efficient, the BMW X6 or Genesis GV80 Coupe?

The BMW X6 is generally more fuel-efficient when comparing its six-cylinder models with the Genesis GV80 Coupe. The X6 xDrive40i has an official combined consumption figure of approximately 9.3 L/100 km, compared with 11.9 L/100 km for the Genesis. The diesel X6 xDrive30d is more efficient again, at approximately 7.7 L/100 km.

4. Does the Genesis GV80 Coupe have more boot space than the BMW X6?

Yes, based on the published standard luggage-capacity figures. The Genesis GV80 Coupe provides approximately 644 litres, while the BMW X6 offers 580 litres. Both vehicles feature folding rear seats, although the sloping rooflines can affect the shape of the usable cargo space.

5. Should I buy a BMW X6 or Genesis GV80 Coupe in Australia?

Choose the BMW X6 if you prioritise sporty driving dynamics, greater engine choice, higher towing capability and better fuel efficiency in its six-cylinder versions. Choose the Genesis GV80 Coupe if you want a luxurious interior, extensive standard equipment, generous boot space and an attractive servicing package at a lower initial price.

Final Verdict: BMW X6 vs Genesis GV80 Coupe Australia

The BMW X6 and Genesis GV80 Coupe are both impressive luxury SUVs, but they appeal to slightly different buyers.

The BMW X6 is the better choice for driving enthusiasts. Its sophisticated engines, responsive handling and strong performance make it especially rewarding behind the wheel. The availability of an efficient diesel and a powerful V8 also provides flexibility that Genesis currently doesn't match in Australia.

On the other hand, the Genesis GV80 Coupe is the stronger value proposition. It delivers excellent interior luxury, impressive technology, competitive performance and attractive ownership benefits for less money.

If we were choosing a premium SUV coupe primarily for comfortable everyday driving, we'd lean towards the Genesis GV80 Coupe because of its combination of equipment, refinement and value.

However, if driving enjoyment, fuel efficiency and engine performance were our main priorities, the BMW X6 xDrive40i would be our preferred option.

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Ultimately, both vehicles deserve a test drive. The Genesis demonstrates how competitive modern Korean luxury vehicles have become, while the BMW X6 continues to show why it remains one of the benchmarks for sporty luxury SUVs in Australia.